Your Playbook

A simple, four-step guide to using Sesh. Follow this playbook to share your Wallet Pass, keep capturing new fans, understand your fanbase, and engage them directly.

Step 1: Share your Wallet Pass

Start by inviting the fans you already have. Give them their Official Fan Club Wallet Pass and put yourself on their lock screen.
Import your email list and send an invite asking fans to claim their pass
Share a simple link on socials and add it to your link-in-bio
Use QR codes at shows so fans can scan and join in seconds

Step 2: Keep capturing fans from every action

Any time you release music, announce a show, or plan a fan activation, make sure there’s an easy way for people to join your fanbase.
Add your smart link-in-bio to every social profile
For every new single, album, or campaign, create a signup/drop page and share it
For every tour or show, create a tour page instead of just a raw ticket link
Add a signup widget to your website so every visit can turn into a fan

Step 3: Understand your fans with real data

Every signup, wallet pass, stream, and campaign builds a clearer picture of who your fans are and what they respond to. Whenever you want to plan your next move, check your analytics and ask the AI Strategy Engine — it shows you which fans to focus on and what to do next based on your real fanbase data.

Step 4: Engage and monetize your fans directly

With segments ready, use Sesh to send simple, focused campaigns instead of shouting into the void.
For releases: send a lock-screen push (and optional email) to your release segment to drive listens and saves
For shows: send a push + email only to fans in that region with presale or last-minute tickets to boost sales
For merch and exclusive experiences: send a push + email with exclusive drop access to your top potential buyers
For superfans: unlock their power with a community app where you host TikTok challenges, Listening Sessions, or other goal-driven actions
When you’re ready: create a VIP Season Pass and invite your most engaged fans to unlock recurring subscription revenue

Ready to start?

Set up your Wallet Pass, share it with fans, and start unlocking the full power of your fanbase — in under 10 minutes.
Start from $49/mo
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